8 Ways To Develop a Positive Company Culture

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When looking for job opportunities, every seeker has their own set of criteria for what constitutes a good fit. For some, it could be all about competitive compensation and benefits. For others, it refers to the type of job, including the fact of when and where the work could be done.


In this day and age, another aspect comes into play: company culture. Company culture refers to the shared set of workplace values, standards, and behaviors that play a crucial role in the business’s success. Truth be told, it can make or break an organization.


A Robert Half survey found that more than one-third of workers would pass on the perfect job if the corporate culture was a bad fit. According to the Deloitte 2023 Global Human Capital Trends Survey, 87% of business leaders in US believe that developing the right workplace model is important to their organization’s success.


“Whether you’ve got an innovative tech startup, a global Fortune 25 behemoth or something in between, a positive work culture can create a virtuous cycle for your business,” says Peter Dudley, author, fundraising executive and corporate responsibility expert, in an article published by the University of Massachusetts Global.


 A positive company culture effectively dispels bureaucracy. Most people would agree that it can only be achieved by getting not the best but the right people to work with and retain them to nurture a creative environment. After all, employees are a company’s greatest asset, and the right organizational culture helps a company gain a competitive edge in the market.

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In one interview, Rainerio “Bong” Borja, Asia President for global business process outsourcing (BPO) company Alorica, believes that pay-off for investing properly in human capital is a positive workplace culture.


Happy, engaged employees are the most productive employees, he says.

He added that in a company specializing in outsourced customer service, engagement and motivation is crucial to success. “I hope that in return that will motivate staff to give their best at their jobs and stay in the company,” he was quoted as saying.


Several factors, including but not limited to compensation, the company’s usual beliefs and practices, management perspective, and employee treatment, affect company culture. When all this gears towards the employee’s welfare without sacrificing the integrity of the company, a company culture would result in benefits advantageous to both parties.


For one, it would increase motivation and productivity, as professionals who enjoy their workplace environment may be more likely to work harder, aiming to produce better results. Further, a positive company culture would lessen the employer’s stress and anxiety, as a satisfied employee would most likely initiate collaboration, which prioritizes teamwork and communication.

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 Here are some ways to create a positive company culture:


1.    Institute core values

It is important that a company have its own set of mission and vision. A clear definition of what the organization wants to achieve can add motivation to employees. Take note, however, that it is not sufficient to just establish the core values. The company itself must live and take pride in it.


2.    Establish trust

Who would work with a company that isn’t trustworthy, right? Employers should create a trustworthy relationship with their employees through open communication. Employees may suggest ideas and concepts to their bosses. In such a way, they often feel more valued and appreciated. On the other hand, superiors will only gain the trust and loyalty of their employees by being transparent about the organization’s affairs.

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3.    Reward good work

Giving rewards or even flattering remarks is not that hard. Employees like to be appreciated for their work, especially if they put lots of energy and effort into it. If recognized, workers may be more motivated, engaged, and loyal to the company. Employers may give tokens, awards like gift cards, extra days off, or a verbal phrase like “Good job!”


4.    Form social activities and gatherings

Employees need a break. After months of work, they also deserve to relax and have some fun. Employers may opt to host team lunches, night outs, parties, and other events unrelated to work. This aspect of positive culture can lower stress levels and allow them to breathe even for a day. Aside from that, it can help employees socialize with their co-workers and form friendships, which would result in a healthy work environment.


5.    Encourage corporate social responsibility

Employees should also be given the chance to help others by engaging in activities hat promote the betterment of society. They could join gift-giving activities for the less fortunate or participate in charity events. When given the opportunity, it instills a sense of pride and fulfillment in employees. Further, CSR activities boost workplace morale within the organization.


6.    Be inclusive

Never discriminate. Employers should promote diversity in the workplace by hiring and supporting people from all walks of life. An employee should never be considered inferior just because he or she has a different race, color, national origin, marital status, age, or sexual preference. Employers should respect and protect the personal rights and beliefs of their employees and provide outlets where they can communicate their concerns.


7.    Provide opportunities for career growth.

Employers should encourage their employees to engage in activities that help them learn new skills and develop professionally. Companies may set up training and mentorship programs. It should establish ways for employees to get promoted based on a merit system. Promoting from within can let employees know upward mobility in the organization is possible.


8.    Be compassionate

Employer-employee relationships should not always be strictly work-related. Company leaders could also be kind and empathetic toward their employees. Bosses may help their staff’s overcome challenges, be it work or personal problems. After all, employees who feel their employers are compassionate, helpful, and friendly can be more loyal and likely to help others as a result.


Sure, there are lots of other ways to develop a positive company culture. But the bottom line here is what renowned businessman James Goodnight says: Treat employees like they make a difference, and they will.


More than One-Third of workers would pass on perfect job if corporate culture was not a fit, survey finds. (2018, November 27). Nov 27, 2018. https://press.roberthalf.com/2018-11-27-More-Than-One-Third-Of-Workers-Would-Pass-On-Perfect-Job-If-Corporate-Culture-Was-Not-A-Fit-Survey-Finds

New Survey: CompanyMission Culture Matter More Than Compensation. (2019 July 10).


Deloitte Study: While Most Business Leaders Believe the Right Workplace Model is Key to Success, only 24% are Very Ready to Make Needed Changes. (n.d.). Deloitte Philippines. https://www2.deloitte.com/ph/en/pages/human-capital/articles/2023-global-human-capital-trends-pr.html

Man of the People, The CEO Magazine at theceomagazine.com 




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